Adam Soroca, GM of Jumptap, sees dangers in mobile operators inviting Google inside their castle walls. Soroca, a former exec with Google competitor Lycos, shared some insights into Google's likely long-term strategy.
According to Adam Soroca, Group Product Manager for Lycos InSite, this change is being made to "demystify" paid inclusion as well as to elimiate "the confusion surrounding search engine optimization and paid inclusion.
Panelists from alternative PPC's included Dan Ballister, Vice President of Sales for FindWhat.com, Robert Barnes, Vice president for Business Development at Ah-Ha, James Beriker, President of Search123, and Adam Soroca, Terra Lycos.
