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  1. "Which Update?" Is the Wrong Question

    Now imagine what happens to the value of the links to your site when they get hit with the Panda update. Once that’s completed, it’s time for a full review of the content and links to insure you’re not about to get kicked with a different update or...

  2. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    Targeted marketing offering a service that adds value can be very successful when brands "put an ad in front of [LinkedIn users] when they are in a business mindset. As an example of targeted marketing that offered value, Brady used a small start...

  3. Dealing With Onsite Duplicate Content Issues

    Replacing duplicate content with unique and informative content, which is of some value for the users and search engines as well, will give a much needed boost to your website. The problem of duplicate content is not something that can't be fixed.

  4. Native Advertising for Small Business: The Missing Link?

    Native advertising blurs the lines between organic content and advertising, providing more commercial value to traditional content. By using promoted posts on Twitter and Facebook or content discovery platforms like Outbrain and Taboola, small...

  5. SEO Is No One-Trick Pony

    Even without a link, I have think that Google is smart enough to pass some value through (as was hinted at last year, in Google’s John Mueller’s Webmaster Central hangout). The comment (and question), as best as I can recall was something like...

  6. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    By investing in content, you set your site up for success by writing stronger, emotion-backed calls to action; by removing conversion roadblocks like excess links or images that distract; by naming buttons, tabs and fields appropriately; by...

  7. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Doorway sites are essentially a bunch of sites created with the sole purpose of driving traffic to one particular website and which offer no added value to the user. It strongly discourages the posting of thin, rehashed or inauthentic content that...

  8. The Challenge of Enterprise Link-Building in a Content Marketing World

    It answers the question: "What are we going to produce that people will link to because it has such a high value to our customers or audience? It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google...