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  1. Mobile Advertising Measurement: Winning the Long Game

    The precise definition of "quality user" may vary depending on the purpose of your app, but generally speaking, a user that remains active and engaged with the app over time, contributes to the financial components of the app, and has a relatively...

  2. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    PageRank is just a public facing value with little real meaning other than 0 is bad, 10 is great, and if you are going down the scale it is a negative and up the scale it is a positive. If you're starting a new site or something you don't want...

  3. How Can Good PPC Managers Become Great PPC Managers?

    Take the initiative to find a solution, so your service can be of great value to the client and your team. We were chatting about the characteristics that great PPC professionals exude, and she said something that sums it up perfectly: "They know...