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Something Everyone

  1. Task Analysis: The Key UX Design Step Everyone Skips

    If your new design looks just like everyone else's, you've done something wrong. After 25 years of user experience (UX) consulting, I can easily state that pretty much everyone skips the critical step that guarantees success: task analysis.

  2. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    For example, if everyone talks about the value of video marketing from a theoretical perspective, but you're creating 3,000 word in-depth tutorials that really move people forward, that's your niche. Another scenario could be, "I'm terrified of...

  3. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    I guess the recommendation that we give for everyone is "have a strategy before getting started. It's clearly something that will be very important to digital marketers in 2014. Ultimately, most people use a blog or something like that.