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  1. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    Many B2B advertisers automatically assume that they’ll get no leads during the holidays – after all, everyone is focused on holiday shopping and not on B2B pursuits. A year-end white paper, predictions for 2015, a special webinar, or something else...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    I tried to focus on culture and a cool working environment, but I lost track of which clients were eating up everyone’s time and which ones were getting the service they deserved. Having employees as your number one cost of goods makes hiring and...

  3. Social Customer Service Secrets to Avoid Negative Search Results

    Not as a make-up for doing something wrong, but as a random act of kindness just to make their day and acknowledge them for whatever you can think of, like being your 10,000th Twitter follower or being the 10th customer to order a certain cup of...

  4. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Everyone knows links are still a very strong factor toward organic rankings, and despite all of the algorithm updates, this still isn’t likely to change in the near future. Always have something to offer the publisher that they can’t get elsewhere...