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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    I tried to focus on culture and a cool working environment, but I lost track of which clients were eating up everyone’s time and which ones were getting the service they deserved. Having employees as your number one cost of goods makes hiring and...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    Not as a make-up for doing something wrong, but as a random act of kindness just to make their day and acknowledge them for whatever you can think of, like being your 10,000th Twitter follower or being the 10th customer to order a certain cup of...

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Everyone knows links are still a very strong factor toward organic rankings, and despite all of the algorithm updates, this still isn’t likely to change in the near future. Always have something to offer the publisher that they can’t get elsewhere...

  4. Top 10 Skills That Separate Real UX Designers from Wannabes

    Someone with a cognitive psychology background and something else is a real plus. Can they describe how their designs differ from everyone else's and why those differences were so successful? If their design approach simply copies everyone else's...