Tools to convert blog posts to e-books: Tools to quickly write blog posts based on tried and tested templates: You can make your e-book in MS Word and simply save as a PDF or try the tools below. Tools to write and schedule social media updates:
Use tools such as WhatRunsWhere.com to keep an eye on their display ads or SpyFu.com to track their keywords and text ads. This top-level overview of performance will provide the best roadmap for problem-solving.
While you may not be ready to jump headfirst into paying a subscription of $50-$3,000 on a monthly basis to begin monitoring and measuring social interaction, there are many free and inexpensive tools available.
To take this a step further, you can use newer tools for crowdsourced FAQs to literally create a content roadmap for what matters most to your audience. Visit the "Enhance 404 pages" section in Google Webmaster Tools, which allows you to generate a...
Use video to provide brief updates; tools like Socialcam help. If updates are not so positive, be transparent about the issues and take responsibility for solving problems. Weaving in good humor will help but can be difficult to pull off if you’re...
Using keyword tools to unearth keyword ideas that are proven to drive traffic is one effective and time-honored method of topic discovery. With this tactic, not only can you leverage the data to author content on your own site, but now you have a...
Social media monitoring tools with suggested topics related to areas of interest around products and services being tracked. A few other tips and tools Odden recommends for ongoing information to inspire content creation:
Search technology as a whole has grown and evolved dramatically over the past decade; it’s great to see innovative new approaches to solving for keyword generation that extend beyond the scope of traditional publisher and analytics tools.
A huge problem Google will face here is that we all know how we use our social media tools and why. It just doesn't solve any problems worth solving for the majority of people. It's an interesting social media experiment by Google, but it is likely...
After several days of looking at this issue, and not really coming any closer to solving the issue, one of the team used the Fetch as Googlebot tool in Google Webmaster Tools, and suddenly a noindex could be seen in the code.
Calculators and forecasting tools. Industrial professionals are looking for assistance at solving complex problems for their organization. Industrial professionals go online when searching for products, services, and information.
Facebook Ads’ Best Kept Secret: Occupation Targeting - Search Engine WatchSpecific jobs require specific tools and that creates specific marketing opportunities. Google Buys Electronics Search Engine Sparkbuy - Search Engine Watch Team acquired to...
Address this stage on and off site with self diagnosis-oriented content that educates prospects on effectively understanding the scope of their issue and provides them with tools for deeper, more precise analysis.
Marketing or sales relying on social tools and public customer data to improve reach or close deals. Now we're seeing new emerging collaborative tools that allow organizations to engage with these communities in a more efficient and mutually...
In "Making the Leap: The Paid Search Marketing Toolbox," I introduced a high level view of PPC tools that I call the Paid Search Technology Landscape. The right suite of tools is largely dependent upon which problems are causing you to leave the...
Typically a company's staffing strategy has been to have a single resident SEO expert and a team of juniors who often do not have full spectrum visibility of all accounts, tools, and concepts required to do the job in their manager's absence.
There's a lot of focus on the tools, rather than what they're for. It's customer services: Solving a problem for a client is just about the best marketing event there is. Solving it in public is one better.
Maile notes that over 60,000 sites are using the parameter removal option in Google Webmaster Tools to help with duplicate content. It's always a great topic because, while the general guidelines are clear, solving duplicate content efficiently...
We'll talk concepts and techniques, then I'll throw in some free tools you can use to gather the info you need to succeed. Competitive Intelligence Tools Using your competitor's sites to learn what you need to do to improve isn't that hard, and it...
From learning how to play guitar to making a burning laser to solving a Rubik's Cube to dropping a bunch of Mentos into a two-liter bottle of Diet Coke. Maybe they've read how Google purchased it for $1.65 billion?
