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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Excessive Pagination - Possible Solutions The more people that get annoyed by takeover ads and then jump back to the search results, the more bamboo you are building. Google ends up dishing out more and more organic search traffic, even when there...

  2. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    Tools that optimize social graphs to target specific needs of potential customers allow advertisers to have more efficient conversations with consumers by offering solutions that anticipate demand. And these new views offer better solutions for...

  3. How to Create a Content Marketing Strategy From Your Existing SEO Content

    In addition to increasing search engine visibility, SEO content should be relevant and valuable to your target audience, and provide solutions to their problems. With this strategy, the same content not only increases your website’s search...

  4. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Tool-wise, there are several strong solutions for crawling websites. As I’ve explained before here on Search Engine Watch, SEO band-aids do not lead to long-term recovery. The original algo hit typically feels like a punch in the gut, with serious...

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    Now, granted for most folks this is an oversimplification, but for the purposes of this article it allows us to identify the most important steps in the process, what the major obstacles are for execution, and some potential solutions for the...

  6. Google Informs Webmasters of Faulty Redirects for Mobile Users

    There are technical considerations when implementing mobile solutions that can mean the difference between merely being accessibile and creating great experiences. Google warns against this, and in June, it announced it would start sending messages...

  7. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Other Solutions to the URL Problem The result: Poor search visibility relative to competitors. The downside is that the crucial content or key product data may not be visible to search engines, which often will not parse the JavaScript.

  8. Marin Adds Google Shopping Campaign Management

    We're already working with both solutions, which have proved to be extremely useful in automating product advertising processes. Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping campaigns by...

  9. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    But since responsive has been dubbed the solution of choice by Google, BrightEdge wanted to find out if sites that implemented responsive design over other types of mobile solutions like separate mobile URLs or dynamic serving had a better chance...

  10. Google Censorship Ruling in Canada Has Worldwide Implications

    Equustek Solutions has requested that Google "remove all search results that link to the rival's more than 300 websites. The latest case involves Equustek Solutions, a Canadian company claiming that a competitor stole their trade secrets and is...