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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Excessive Pagination - Possible Solutions You have the marketing team, content team, dev team, design team, etc. The marketing team drives traffic. The marketing team (typically being guided by me), now understands Panda, how severe it can be, and...

  2. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    Tools that optimize social graphs to target specific needs of potential customers allow advertisers to have more efficient conversations with consumers by offering solutions that anticipate demand. And these new views offer better solutions for...

  3. How to Create a Content Marketing Strategy From Your Existing SEO Content

    In addition to increasing search engine visibility, SEO content should be relevant and valuable to your target audience, and provide solutions to their problems. The end result is less work and a better overall content marketing strategy.

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    Now, granted for most folks this is an oversimplification, but for the purposes of this article it allows us to identify the most important steps in the process, what the major obstacles are for execution, and some potential solutions for the...

  5. Google Informs Webmasters of Faulty Redirects for Mobile Users

    There are technical considerations when implementing mobile solutions that can mean the difference between merely being accessibile and creating great experiences. Earlier this week, Marie Haynes of HIS Web Marketing pointed out that those faulty...

  6. Marin Adds Google Shopping Campaign Management

    We're already working with both solutions, which have proved to be extremely useful in automating product advertising processes. With this launch, "Marin becomes the only independent digital marketing platform to offer automated campaign creation...

  7. Top 10 Skills That Separate Real UX Designers from Wannabes

    Clearly articulating the problem produces much more successful solutions. Do they describe their process in terms of a two-part process: redefine the problem, create the solutions? They avoid describing users in terms of marketing demographics...

  8. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    BrightEdge's Mobile Share Report looks at the various types of mobile solutions – responsive design, dynamic serving, and separate mobile URLs – to see which configuration has the most errors associated with it, and how that affects important...