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  1. Marin Adds Google Shopping Campaign Management

    We're already working with both solutions, which have proved to be extremely useful in automating product advertising processes. With this launch, "Marin becomes the only independent digital marketing platform to offer automated campaign creation...

  2. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    SEO (search engine optimization) is of no value if what is being optimized doesn't serve the customer in their quest for answers, solutions, and deals. In today's digital, social landscape, the path from sales prospect to customers is far from linear.

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Proposed solutions have run the gamut from content mixes to site architectures that allow you to point readers to specific versions of content based on their devices. In a sense, the infinite digital game of chess that is SEO will continue, but the...

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Marty Muse, VP, Client Solutions Search and Earned Media The Digital CMO Challenge Keynote - The Digital CMO - Jeremy Sanchez, CEO, Global Strategies from BrightEdge Technologies Keynote - The Digital CMO - Jim Brigden, Chief Client now they're...

  5. There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

    All of these complex solutions exist to answer whether mobile advertising is effective and to quantify how effective it is. Act 1: Mobile is Behind Massive Growth in Digital Media Usage Without a large body of work proving that mobile ads do in...

  6. Integrating Owned, Earned & Paid Media For Better SEO

    When it comes to monitoring the comprehensive social landscape, there are many solutions to choose from. More importantly, Technographics data from Forrester Research shows that digital ads such as banner ads, text, and mobile apps are the least...

  7. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    Overall, for the November holiday season period to date, conversion rates and return on as spend showed double-digit growth YoY as major retailers have become more sophisticated with their search marketing programs and deployment of technology...