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  1. Rise of the New School SEO Professional

    Even in this age of quality content management systems, the need for technical SEO remains. Some content solutions to consider: Armed with proof of ROI and a short payback period, in-house SEOs have the cognitive frameworks to recognize the problem...

  2. Big Data: An Introduction for Search Marketers

    These solutions interpret public data to answer questions for business people – providing reports that were previously manual, painful to generate and often not profitable to maintain. Big data describes the continuous processing of very large...

  3. Adobe Partners with OptiMine in Improved SearchCenter+

    The amalgamation of Adobe’s digital marketing and customer experience management is a calculated move, as they plan to integrate the Digital Marketing Suite with content management software, a part of the customer experience management division...

  4. Traitors in our midst

    The case highlights levels of inherent risk within firms, says Brian Cleary, vice-president of products and marketing at governance solutions provider Aveksa. Intellectual property normally relates to creations of the mind: inventions, artistic...

  5. Generating Revenue From Outsourced Local Search

    A telecom, information technology , and local advertising media veteran, David has held leadership positions at Bell Atlantic Information Services, Innovectra Corporation, American Management Systems, and MCI Corporation.

  6. Dear CMS: Don't Hinder My Search Results

    Content management systems (CMS) come into play here. Many CMS solutions are available, ranging greatly in complexity and cost. Intelligent CMS solutions will accommodate ways to set up directory structures and file names that allow the use of...

  7. SES New York is a Search Expo as well as an SEM Conference

    Click Forensics' traffic quality management solutions are relevant for advertisers seeking to reduce costs and improve conversions rates, ad networks seeking to attract and retain advertisers and improve overall eCPM, and publishers seeking to...

  8. Search Headlines & Links: April 2, 2008

    Work With Your IT Staff, Not Against ThemBy equipping IT with SEO knowledge, they can truly understand the problems that search engines face with your site, and then come up with their own solutions that are technically feasible (and they are...

  9. Trading with restraint

    Piers de Ravenschoot, Actimize: As explained earlier, all banks have systems in place and early signs are often detected in disparate systems such as risk management, trading irregularities, compliance system, corporate security, audit and control...

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