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  1. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    Tools that optimize social graphs to target specific needs of potential customers allow advertisers to have more efficient conversations with consumers by offering solutions that anticipate demand. And these new views offer better solutions for...

  2. How to Create a Content Marketing Strategy From Your Existing SEO Content

    In addition to increasing search engine visibility, SEO content should be relevant and valuable to your target audience, and provide solutions to their problems. If your organization has a successful SEO strategy, you are most likely creating great...

  3. Deal With the Big Rocks First

    Problems Versus Solutions Is your site organized around problems or solutions? Almost every site I‘ve seen is more oriented around providing solutions, requiring the users to read and assimilate all of the information to determine which solution is...

  4. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Tool-wise, there are several strong solutions for crawling websites. The original algo hit typically feels like a punch in the gut, with serious confusion and frustration quickly following. Then you have months of recovery work with hope (and faith...

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    Now, granted for most folks this is an oversimplification, but for the purposes of this article it allows us to identify the most important steps in the process, what the major obstacles are for execution, and some potential solutions for the...

  6. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Other Solutions to the URL Problem Client-side JavaScript is great for making innovative and user-friendly web sites. Next to AJAX, a web technology well established to trigger the load of certain page content on demand, so-called Single Page...

  7. Marin Adds Google Shopping Campaign Management

    We're already working with both solutions, which have proved to be extremely useful in automating product advertising processes. Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping campaigns by...

  8. Top 10 Skills That Separate Real UX Designers from Wannabes

    Clearly articulating the problem produces much more successful solutions. Do they describe their process in terms of a two-part process: redefine the problem, create the solutions? With the flood of ill-trained people claiming to be user experience...