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  1. Task Analysis: The Key UX Design Step Everyone Skips

    When your task domain is unavoidably cluttered with existing technology solutions, making it difficult to observe the tasks independent of any technology, you might have to resort to conducting your observations within an analogous task scenario.

  2. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    While some may not know what solutions to explore, others may not know solutions are even out there. Forty percent of marketers say they want to reinvent themselves, but only 14 percent actually know how, according to Adobe research debuted today...

  3. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    Each one of these reports and many more are available by searching The Google Analytics Solutions Gallery and Custom Report Sharing. Now that we've entered the age of Hummingbird, there's no room for marketing hunches and gut feelings.

  4. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Download and read more in the Google Analytics Solutions Gallery. Integrating Google AdWords and Google Analytics makes for a data rich experience. You can use this data to go into a second level of PPC advertising analysis beyond the impressions...

  5. Reputation Management Mistakes, Challenges & Solutions for 2014 at ClickZ Live New York

    CZ: What is the biggest challenge that marketers face around reputation management and are you able to give us a sneak peek into any solutions that you might disclose in your keynote? With only a couple of months to go until the inaugural ClickZ...

  6. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    The integration between Adobe's leading web content and campaign management solutions enables marketers to deliver unparalleled, personalized experiences in the channels their customers prefer. Adobe has announced integration between two key...