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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What mapping solution(s) (Google, Bing, OpenStreetMap, etc.is [VENDOR NAME] integrated with? Does the location page solution have social components included? Post to news streams? Choosing a local search automation vendor can be a complicated and...

  2. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    The solution here is simple. In my first post about Panda 4.0, I mentioned that it wouldn't be my last about the subject (not even close). This post will provide several more findings based on analyzing fresh hits and more recoveries from the...

  3. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Dynamic content through marketing automation solution can help you create this type of testing, but it requires enough volume to make the results statistically significant. Should a blog post be published on your blog or on a blog with a larger...

  4. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    While some advertisers might think that throwing money at a campaign by bidding higher on competitive terms is an easy solution for overcoming a poor quality score, this isn't the case. Last October, Alistair Dent wrote an interesting – if somewhat...