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  1. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    Here they can see whether the problem has been detailed within the account and what the solution is. There are very few sites that are totally perfect in every way, and there's almost always something that can be improved upon in order to increase...

  2. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    While some advertisers might think that throwing money at a campaign by bidding higher on competitive terms is an easy solution for overcoming a poor quality score, this isn't the case. However, this simply isn't true, and no search engine marketer...

  3. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    At the moment it's half a solution. But if the final search was a price comparison, then if I'd missed that then I might have missed out on their booking. We've had attribution tools in AdWords in a long time in the form of Search Funnels, but the...

  4. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    At the end of January, Facebook announced the global rollout of Custom Audiences, an ad targeting and retargeting solution it began testing in October. Finally, advertisers have a Facebook retargeting solution with the power and scale of FBX, but...