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  1. Cross-Device Measurement: Believe the Hype

    However, there is a simple solution to measure cross-device campaigns. As multi-device consumption becomes the standard for consumers, marketers need to clearly understand mobile measurement and the analytics available to stay ahead of the curve.

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What mapping solution(s) (Google, Bing, OpenStreetMap, etc.is [VENDOR NAME] integrated with? Does the location page solution have social components included? From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import reporting metrics?

  3. How Can Good PPC Managers Become Great PPC Managers?

    A great PPC manager will work to figure out the solution. Take the initiative to find a solution, so your service can be of great value to the client and your team. Good PPC managers know their way around tools like Google Analytics and Excel...

  4. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    When you first start looking at the solution gallery it can be a little intimidating. What if you could map advanced Analytics users' knowledge over your own data? You don’t have to be an analytics guru to use these dashboards, but you can monetize...

  5. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    Any analysis of an inaccurate solution will likely only yield another inaccurate design. Web analytics are like footprints in the sand. Once you've bridged those gaps, you'll see even more value out of your Web analytics and A/B testing efforts.