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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What mapping solution(s) (Google, Bing, OpenStreetMap, etc.is [VENDOR NAME] integrated with? Does the location page solution have social components included? From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import reporting metrics?

  2. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    The solution here is simple. It's one of the reasons I highly recommend implementing adjusted bounce rate (ABR) via Google Analytics. And that impact has been fascinating to analyze. Once I heard the official announcement from Google's Matt Cutts...

  3. How Can Good PPC Managers Become Great PPC Managers?

    A great PPC manager will work to figure out the solution. Take the initiative to find a solution, so your service can be of great value to the client and your team. Good PPC managers know their way around tools like Google Analytics and Excel...

  4. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    When you first start looking at the solution gallery it can be a little intimidating. What if you could map advanced Analytics users' knowledge over your own data? You don’t have to be an analytics guru to use these dashboards, but you can monetize...

  5. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    Any analysis of an inaccurate solution will likely only yield another inaccurate design. Web analytics are like footprints in the sand. Once you've bridged those gaps, you'll see even more value out of your Web analytics and A/B testing efforts.