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  1. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    Why has your integrated multimedia solution proven that it helps partners drive user engagement and generate revenue? We always sought to match the best content to the best publishers, and in doing so, we created a premium offering for advertisers...

  2. Pros & Cons of the Top Mobile App Tracking Methods

    But there are challenges associated with choosing a mobile ad tracking solution. However, this is a solution for iOS only. Advertising on mobile is big business. Mobile app conversion tracking presents unique challenges not found in traditional...

  3. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    The solution for not getting pummeled every time Google changes its algorithm is to focus on providing the best possible relevancy to users. Outbound links using exact match anchor text from low quality sites (or penalized by Google), or from the...

  4. SearchDay | Keywords and Site Architecture

    They will rebrand under the Advertise.com name, which will serve a larger online advertising solution including PPC, contextual advertising, and display ads. The hands-on workshops cover a range of topics, including search engine optimization (SEO...

  5. What's a Yahoo Advertiser to Do?

    They claim they want to "make our small- to mid-sized advertisers more successful," but as advertisers become "smarter" about their online advertising, we should see a shift from the do-it-yourself attitude to a managed agency solution.

  6. SearchDay | Interpreting Keyword Reports

    Yahoo Updates Contextual Advertising Solution Posted by Nathania Johnson Oct 13, 2008 Yahoo has updated its contextual advertising solution, Content Match. â””s improved Content Match Oct 10, 2008 All, Weâ””ve made some recent improvements to our...

  7. Yahoo Updates Contextual Advertising Solution

    Yahoo has updated its contextual advertising solution, Content Match. Are you using Content Match? Yahoo UK Announces New Content Match Products Yahoo says new technology is better at the actual matching of ads to content.

  8. Content Ad Campaign Keyword Strategy Revisited

    No doubt a vigilant reader will find a better solution -- if that's you, e-mail me, or start a discussion in the SEW Content Advertising forum. In traditional search advertising, keywords are intended to match search queries that are usually...