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  1. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    Could LinkedIn advertising be an answer for brands that are "tapped out on Bing and AdWords"? LinkedIn pay-per-click (PPC) advertising has excellent targeting potential because users post so much information about themselves, from geo-location to...

  2. Cross-Device Measurement: Believe the Hype

    However, there is a simple solution to measure cross-device campaigns. Marketers want the flexibility to use multiple marketing channels - from search to social to advertising publishers - to reach the right audience at the desired point in the...

  3. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Facebook might not be the first to provide a solution to the cross-device measurement problem, but it seems to be in a very good position to succeed. Though a user is the same person while using mobile or desktop, he is in a different mindset, and...

  4. How Can Good PPC Managers Become Great PPC Managers?

    A great PPC manager will work to figure out the solution. Take the initiative to find a solution, so your service can be of great value to the client and your team. This is especially true in the PPC universe with all the changes that advertising...

  5. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    When you first start looking at the solution gallery it can be a little intimidating. Display Advertising Well, don’t imagine any longer, you can (and should) do this today. Google released the Dashboard Analytics Solutions Gallery more than 14...

  6. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Now Google is starting to develop a solution to measure in-store transactions that track off-line conversions. Improvement to conversions optimizers and automated bidding will include an enterprise-like solution to advertisers where advertisers can...

  7. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Best of all, the new solution is easy to implement and less costly than advertising on FBX. At the end of January, Facebook announced the global rollout of Custom Audiences, an ad targeting and retargeting solution it began testing in October.

  8. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    Why has your integrated multimedia solution proven that it helps partners drive user engagement and generate revenue? These hosted experiences create more opportunities for our advertising partners and build on NDN's mission of removing cost for...