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  1. Influence the Influencers: The Magic of Co-Created Social Content

    The content needs to provide a solution for both you and the influencers you're engaged with. Somehow people that love you and what you do gather together and say all kinds of nice things. Right? Well, maybe, if you know how to get the right kinds...

  2. Task Analysis: The Key UX Design Step Everyone Skips

    It's vital to remain solution agnostic and avoid documenting the process of using the current technology. After 25 years of user experience (UX) consulting, I can easily state that pretty much everyone skips the critical step that guarantees...

  3. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    Here they can see whether the problem has been detailed within the account and what the solution is. Between major algorithms like Panda and Penguin, and just plain old everyday Google algorithmic changes, it can sometimes be hard for to figure out...

  4. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    While some advertisers might think that throwing money at a campaign by bidding higher on competitive terms is an easy solution for overcoming a poor quality score, this isn't the case. Last October, Alistair Dent wrote an interesting – if somewhat...

  5. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    At the moment it's half a solution. You may have read about the introduction of attribution modeling into AdWords. This is a big deal. I'm going to tell you why you should be excited, and why you shouldn't get carried away and try to use it too soon.