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  1. Cross-Device Measurement: Believe the Hype

    However, there is a simple solution to measure cross-device campaigns. Facebook recently commissioned a study that showed multiple devices are now an integral part of our lives and switching between them is becoming standard practice.

  2. Deal With the Big Rocks First

    Almost every site I‘ve seen is more oriented around providing solutions, requiring the users to read and assimilate all of the information to determine which solution is right for them. An easy way to determine if your site has a problem-oriented...

  3. How to Work When Nothing Seems to Work

    Force the client into accepting a single solution; intimidation doesn’t build trust Resistance to change can mean a lot of things in an online enterprise, because opposing forces can run on parallel paths and resonate from different business...

  4. Centralizing Location Data: 3 Steps to Local SEO Success

    There are multiple ways to do this, but third party tools can be a good solution if they easily integrate with your internal systems via loaders and APIs. I was part of the relocation effort and the number of decisions that had to be made to move...