In January 2011, the Pew Research Center conducted a broad research initiative to better understand how people learn about their local communities in the "SoLoMo" era. Their findings further substantiated that the manner in which we communicate...
A number of new terms have come to the marketplace since mobile’s explosion, such as SoLoMo, geo-fencing, UDID, the list goes on. Some of these terms will become part of popular culture, while others don’t even make sense!
The biggest SES event of the spring, SES New York, will bring together more than 4,000 online marketers, more than 100 exhibitors, networking events, parties, and 70 educational online marketing sessions covering topics such as SoLoMo (social...
Social, Local, Mobile (SoLoMo) SoLoMo – the social, local, and mobile triumvirate, will get a strong hold in 2012 with more integrated campaigns combining social media with local offers involving mobile devices.
Taking your search PR campaigns to the SoLoMo market is part of the marketing flow, let’s just make sure we capture some happy landings! The social revolution is driving a paradigm shift in technology use and online public relations and social...
But their connection is clear, as this column for the past few years has fed on the convergence of social, local, and mobile (SoLoMo). Last week at SES San Francisco, one of the many prevailing themes was local search.
The continued convergence of social, local and mobile media (SoLoMo) opens lots of opportunities, but equal challenges in reconciling disparate data sources. This culminates the past two years of mobile advancements, recent excitement around local...
The future, according to Schmidt, is SoLoMo – social, local, and mobile. During an interview last night with Google's Executive Chairman Eric Schmidt at the D9 Conference, questions from Walt Mossberg and Kara Swisher ranged from a new approach to...
As South by Southwest bears down, we're seeing accelerated promotion of products that fuse social, local and mobile media (SoLoMo). It's now taking on new forms with growing smartphone penetration, and a Groupon-fueled hunger for the deals infused...
