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  1. How Big Data is Fundamentally Changing Local Search

    In January 2011, the Pew Research Center conducted a broad research initiative to better understand how people learn about their local communities in the "SoLoMo" era. Their findings further substantiated that the manner in which we communicate...

  2. 7 Social Media & SEO Tactics Businesses Will Adopt in 2012

    Social, Local, Mobile (SoLoMo) SoLoMo – the social, local, and mobile triumvirate, will get a strong hold in 2012 with more integrated campaigns combining social media with local offers involving mobile devices.

  3. Eric Schmidt on Search Result Answers, Social Failures & Google Offers Launch

    The future, according to Schmidt, is SoLoMo – social, local, and mobile. During an interview last night with Google's Executive Chairman Eric Schmidt at the D9 Conference, questions from Walt Mossberg and Kara Swisher ranged from a new approach to...