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  1. How to Optimize Your Content Strategy With Social Listening

    Having rich, unique, engaging content has become a solid way to help grow your business and audience. Social media has grown drastically in the past decade. With several successful social networks, accompanied by the continuously broadening user...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    That means that the writers you hire and the marketers you employ need to have a solid grasp on not only communication strategies but the actual finance industry – some of these topics are really tough and you can't get away with not having an...

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    These keywords provide a solid foundation for your account. If you've been managing pay-per-click campaigns for a while, you probably know that the "80/20" rule applies to many accounts. The "80/20" rule means that 80 percent of your traffic/sales...

  4. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    A well-constructed survey can give you useful insights into the market you're trying to penetrate and help you create solid content (see 18 Ways to Create Unique Content From Survey Results). The quality of the content you create is influenced by...

  5. SEO vs. SEM Timelines: A Medical Analogy

    SEO is a long-term tactic that requires a solid foundation and consistency over time. Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of their SEO campaigns.

  6. PPC Management: Your Past, Present & Future

    Running historical trends and averages gives you a solid idea on progress and optimization opportunities. Managing pay-per-click (PPC) campaigns is like time travel. Without digging too deep into astrophysics or multi-dimensional theory, PPC...