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  1. Evolution in Digital Marketing Skill Sets

    A solid understanding of application frameworks, cloud computing, and relationship databases will help fast-track marketing software implementation and effectiveness. This is an exciting time for those working in the advertising and search...

  2. Stoxx leads the way with value-focused smart-beta service

    You can look at academic research, what asset managers do or what Warren Buffet himself invests in, and you can say: ‘We won't be able to replicate his mind or his insight, but we can replicate some of the core principles of looking at solid...

  3. Introducing the Local Marketing Adoption Curve

    If you apply the time and resources to implement and track local campaigns, these efforts will yield solid results. Today, marketers must ensure their brands are visible where and when their customers are looking for them - locally, nationally, and...

  4. SEO Is No One-Trick Pony

    These companies already had authority built into their site (solid link profile/larger brands, etc. This past week, I was joined by Josh McCoy of Vizion Interactive in presenting an SEO workshop for attendees of the Integrated Marketing Summit in...

  5. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    There are times a solid crawl can lead you down interesting paths. The original algo hit typically feels like a punch in the gut, with serious confusion and frustration quickly following. Then you have months of recovery work with hope (and faith...

  6. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Especially when an agency is newly hired by a company, the first few weeks are inevitably spent in performing audits, reviewing existing strategies, and finding elements to fix, in order to create solid ground for new efforts to take root.

  7. The Challenge of Enterprise Link-Building in a Content Marketing World

    For enterprise companies, the most effective ones typically involve a great deal of collaboration and solid, in-depth research. It's no secret that there have been a lot of changes in the SEO industry over the last couple years that have...