Yahoo introduced Genome yesterday at a splashy event in Soho, New York at the Internet Week headquarters, which was kicked off with a talk by Billy Beane, general manager of Major League Baseball's Oakland A's.
Instead of listing the top ten restaurants in the SoHo area of New York, for example, it would list the top 10 romantic restaurants, or the top 20 hip-laid back restaurants in the area. Yet, many companies fail to grasp this new concept.
I love shopping in SoHo and happily welcome the millions of tourists who can't seem to figure out how to walk on the sidewalks of New York, many of whom I found monopolizing the test machines in the store.
Redrum Returns to NYC: Informal Gathering of Interactive & Search MarketersIf you'll be in New York next Tuesday and feel like stopping by for a drink with other search and interactive marketing professionals, we'll be gathering in Soho.
Redrum Returns to NYC: Informal Gathering of Interactive & Search MarketersIf you'll be in New York next Tuesday and feel like stopping by for a drink with other search and interactive marketing professionals, we'll be gathering in Soho.
Soho, London? Soho, Yahoo Is Unleashing a New Way to Turn Ad Clicks Into Ka-Ching, New York Yahoo's finally gone public with details about its new "Panama" ad system upgrade, which when launched later this year will bring the system up to...
Enhanced Geographic Targeting leverages Yahoos WhereonEarth technology, which draws from 15 years of geo-targeting expertise to enable Yahoo to more accurately understand and match to user search intent (Soho, NY versus Soho, London) and...
