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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    We partnered and started offering search marketing services while developing software to track keyword conversions. Budgeting, financing, and measuring profit are all very important, but the last thing I wanted to do was track hours for each client...

  2. gShift Gives Marketers Additional Ways to Track Content Performance

    As content as a whole becomes the focal point of marketers' efforts, many SEO software providers are adding new functionality that puts the spotlight on content execution, like gShift and its newly released content performance module.