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  1. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    Bitly also integrates into many third-party software packages, making it a great umbrella tool, as you can track within multiple platforms. She was adamant that social media done correctly will deliver results and recommended the following list of...

  2. How to Turn Data & Creativity Into Great Content in 3 Steps

    I recently asked Rand Fishkin, CEO of the Inbound Marketing Software Company, Moz, for his thoughts on the subject. Both big-data and real-time, algorithm driven tools drive the majority of content publication and syndication for the world's...

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Software/Technology, Financial Services and Real Estate lead mobile traffic:These industries experienced significant growth in mobile traffic when compared to desktop. CRMs and marketing automation tools can be wonderful, but so can analytics and...

  4. Google '(Not Provided)' Traffic Highest for Tech Industry Brands at 56% [Study]

    Looking at the latest quarter of BrightEdge data on over 8,400 brands, 56 percent of traffic to computer, electronics, software and technology sites are coming from Google secure search. The first is to explore Google Webmaster Tools to find those...