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  1. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    She stated that audience measurement is a tool for advertising and that people using search can only do so much with SEO and SEM. At the opposite end of the floor, Yext helps its customers with location information software and had a cache of swag...

  2. Searchmetrics Essentials Unveiled; SEO+SEM and Social Tools Integrate

    The Social component is a standalone tool that also integrates with the SEO + SEM tool within the Searchmetrics Suite. Searchmetrics introduced Searchmetrics Essentials this week, marrying search analytics software with a social media data module.