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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    We partnered and started offering search marketing services while developing software to track keyword conversions. Budgeting, financing, and measuring profit are all very important, but the last thing I wanted to do was track hours for each client...

  2. gShift Gives Marketers Additional Ways to Track Content Performance

    As content as a whole becomes the focal point of marketers' efforts, many SEO software providers are adding new functionality that puts the spotlight on content execution, like gShift and its newly released content performance module.

  3. How to Turn Data & Creativity Into Great Content in 3 Steps

    I recently asked Rand Fishkin, CEO of the Inbound Marketing Software Company, Moz, for his thoughts on the subject. Both big-data and real-time, algorithm driven tools drive the majority of content publication and syndication for the world's...

  4. Broken Link Building: How to Find Thousands of Broken Link Opportunities at a Time

    This person needs to oversee the operation, the use of contractors and software tools. Software will only pick up between 20-60% of contacts for your prospects. You can work at scale using tools such as the bulk checker from Majestic SEO and tools...

  5. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Or should you push something close to sale, like a software trial or a product inquiry via form submit pop-up? Mine centers around leveraging keyword tools, competitor analysis and mining proprietary analytics data to identify terms that are both...

  6. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Software must: be pre-approved by Google; offer one-click, complete uninstall; provide clear, full disclosure and transparency to people about what is being installed and what changes are being made to their devices; install itself on only one...