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  1. gShift Gives Marketers Additional Ways to Track Content Performance

    As content as a whole becomes the focal point of marketers' efforts, many SEO software providers are adding new functionality that puts the spotlight on content execution, like gShift and its newly released content performance module.

  2. How to Turn Data & Creativity Into Great Content in 3 Steps

    I recently asked Rand Fishkin, CEO of the Inbound Marketing Software Company, Moz, for his thoughts on the subject. Both big-data and real-time, algorithm driven tools drive the majority of content publication and syndication for the world's...

  3. Broken Link Building: How to Find Thousands of Broken Link Opportunities at a Time

    This person needs to oversee the operation, the use of contractors and software tools. Software will only pick up between 20-60% of contacts for your prospects. You can work at scale using tools such as the bulk checker from Majestic SEO and tools...

  4. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Or should you push something close to sale, like a software trial or a product inquiry via form submit pop-up? Mine centers around leveraging keyword tools, competitor analysis and mining proprietary analytics data to identify terms that are both...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Software must: be pre-approved by Google; offer one-click, complete uninstall; provide clear, full disclosure and transparency to people about what is being installed and what changes are being made to their devices; install itself on only one...

  6. Top 5 Reasons Against Implementing a Tag Management Solution

    Many companies offer tag management for free, including Google and most of the bigger analytics software companies such as Adobe, Webtrends, etc. Tag management software essentially injects code into our website, how can we trust that our website...

  7. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    At the opposite end of the floor, Yext helps its customers with location information software and had a cache of swag to help visitors recall the company’s name. At the welcome desk stood Liz Walton, who said that their software assists customers...