So if you're a computer consultant to small businesses and your front end product is firewall software installation and maintenance, the first thing you need to do in your report is explain what the problem is:
Software must: be pre-approved by Google; offer one-click, complete uninstall; provide clear, full disclosure and transparency to people about what is being installed and what changes are being made to their devices; install itself on only one...
The API terms were one of the points of the hearing and as a sign of good faith, Google agreed to make changes to allow co-mingling of data – clearing the way for a new era of innovation for performance marketing software companies, which will...
Clicks by automated clicking tools, robots, or other deceptive software. Over the past week I've been reading articles about how display is riddled with fraud and costing advertisers $6 million a month.
Many companies offer tag management for free, including Google and most of the bigger analytics software companies such as Adobe, Webtrends, etc. Tag management software essentially injects code into our website, how can we trust that our website...
Adopt agile methodology, a process used by software engineers that encourages constant communication and a flexible-enough workflow to allow for sudden changes to "the game plan". Introduction to tools and any organizational systems, such as the...
At the opposite end of the floor, Yext helped its customers with location information software and had a cache of swag to help visitors recall the company’s name. At the welcome desk stood Liz Walton who said that their software assists customers...
Software Plugins like Inbound Writer can also offer some tips and keyword tools within the CMS. Search and social media technologies have taken huge strides over the last few years changing, adapting, and building tools and platforms to innovate in...
Web analytics software was a new and expensive proposition, and most companies didn’t take advantage of it. Sophisticated tracking tools now exist whereby advertisers can decide which channels should get the credit for a sale.
A good place to start is by installing useful software and browser extensions. Stay Focused With Helpful Software and Browser Extensions Buying every day essentials at a store is dead time (set up consistent repeat grocery deliveries using online...
Pinterest Software Engineer Tao Tao writes in a blog post announcing the tool. According to Pinterest, the announcement builds on the set of tools it offers site owners, such as business accounts and Pin It buttons, which make it easier for...
Don't solely rely upon SEO tools or software. The right tools combined with the right SEO intelligence can yield incredible results. No matter how many SEO tools you use, you will eventually end up staring at the source code of a website.
For search engine marketers with a greater financial budget for commercial software, Searchmetrics and SEOmoz (Open Site Explorer and FollowerWonk in particular) are good tools for evaluating competition.
In a statement, Facebook said that the purchase of Atlas, whose software enables marketers and agencies to place and manage digital advertising campaigns, will help companies better measure the ROI of their digital media spend.
Software / Online Tools Software / Online Tools: Consider social analytics, social sign-on, ratings/reviews tools, YouTube paid account, video editing software, mobile app downloads, image subscriptions, etc.
Marin offers workflow, tools, analytics, and optimization in what it calls its "revenue acquisition management platform," more commonly known as bid management software. Marin Software registered for an initial public offering last week.
How to Track Traffic: Tracking traffic is easy…my preference is Google Analytics but there are loads of software packages out there for this purpose. Let's look at three of the most common ways of measuring ROI in terms of why they matter, how you...
The Age of Big Data Commercial Director EMEA, Marin Software. Moderator: Jon Myers, SES Advisory Board; Commercial Director - EMEA, Marin Software. SEO Tools Deep Dive This Day 3 session (more details here) will look at the array of SEO tools...
For example, a software vendor with a single office can create a list of resellers or service partners and create local pages that are optimized for search, API’d, and have Google+ Local pages. Now Google allows you to add schematic markup using...
The combination of well-orchestrated search marketing and social media strategies supported by advanced software tools to help execute at scale is what separates great content and discovery marketers from also-rans.
