SEO News

Software Tool Principles

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  1. Personalized e-Commerce Sites Can Increase Conversions by 70%

    The software essentially takes the driving principles of building rapport in the offline world to the online realm. Instead, new technologies rely on expert systems based on time-tested principles of behavioral psychology and psychological...

  2. Web Analytics 101, Part 2

    Before we look at specific tools, I want to cover a couple more principles I didn't get to in "Web Analytics 101, Part 1. In general, log analyzers tend to be software that is purchased and installed, while tag-based analytics programs tend to be...

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  3. Awesome Ad Groups: Small is Good

    Though I'll use B2C terminology here, realize that these principles apply equally to searchers whose needs/desires are satisfied by B2B products and services: most people go through several "search steps" before making a final decision:

  4. Google CEO Maps Missions, Stays on Message

    Ultimately the principles are what are important. Schmidt referred to the growth of advertising-supported models, but this seemed to overlook the development of newer-generation for-fee software that also doesn't bet against the Internet...

  5. Daily SearchCast, July 5, 2006: Google's Ranking Criteria Categories Exposed?; Lawsuit Over Rankings Might Go Ahead; Google's Not-So-Killer Products; Windows Live Local Click-To-Call & More!

    The Washington Post reports that Google has warned the United States, that if telecoms abuse net neutrality principles it backs, through a new law that might go through, it could consider an anti-trust action.

  6. Google Toolbar's AutoLink & The Need For Opt-Out

    Last year, Google introduced a set of software principles that are all about protecting the user experience. That would be real leadership in the industry and in line with the software principles statement it started last year.