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  1. gShift Gives Content Marketers More Ways to Mine Twitter Keyword Data

    SEO software company gShift announced a new way for content marketers to mine valuable data from the conversations a brand’s audience is having on Twitter; its social keyword research module, released last week to the “agency pro” subscriber level...

  2. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    Bitly also integrates into many third-party software packages, making it a great umbrella tool, as you can track within multiple platforms. Klout is a free tool that will allow you to measure influence on Twitter, Facebook, Google+, and several...

  3. How to Build an Analytics Package to Measure Off-Site Content Distribution

    You can actually create a pretty basic version of a tracking software using Google Spreadsheets. Because of this we define "analytics" as the software that gives us this insight, however true analytics is the system by which we measure any data or...

  4. InboundWriter Promises More Insight into How Content Will Perform Prior to Publishing

    We've studied those factors very carefully and we understand what those are, and those are baked into the software. We intentionally simplify the complexity of the software because we think writers want to write, and they don't want to be stuck in...

  5. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Software/Technology, Financial Services and Real Estate lead mobile traffic:These industries experienced significant growth in mobile traffic when compared to desktop. Define the job before you decide the tool.

  6. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    These folks manage your web servers, the software that runs on them, and all the traffic components that keep your web traffic coming in. There are load test software tools that allow you to simulate heavy loads.