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  1. Landing Page Optimization: Guessing vs. Testing

    Web analytics software supports the accurate tracking and recording of every interaction within your Web site. Although Web analytics software isn't perfect, it provides a standard of data collection accuracy that is almost unheard of in any other...

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  2. New Search Patent Applications: October 6, 2006 - Google Takes Over the Patent Office

    Data can be embedded in hardware, such as digital cameras and PDAs, and identified in software that can help an advertiser target the users of those devices. The data may describe an electronic device (e.g.a hardware or software device) on which a...