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  1. Evolution in Digital Marketing Skill Sets

    Software Platforms: The ability to know all of the platforms within the marketing technology industry is near impossible. Niche labor skills like those mentioned above, along with expertise in data extraction and tool management for each software...

  2. SunGard taps videogames to boost risk technology

    A firm therefore doesn't need to have a GPU programmer within its team and can simply run the software with a code written by a regular programmer. SunGard has developed an advanced analytics engine to enhance risk-calculation capabilities for...

  3. 8 Lessons Learned From Owning a Search Agency for 15 Years

    We partnered and started offering search marketing services while developing software to track keyword conversions. After the sale of our core technology (which turned it into Yahoo Web Analytics and eventually was FREE), we had to focus back on...

  4. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Are you using call-tracking software? My only concern with this technology is the reliability of the phone numbers, call quality, and bandwidth if you get significant calls from your marketing. Do you get calls from your website that you can’t track?

  5. Marin Adds Google Shopping Campaign Management

    The integration of Productsup’s technology with the Marin Software platform is great news for us," said Christina Noble, Account Director SEA at blueSummit. Through our platform, retailers can use their Google Shopping campaigns data to build out...

  6. gShift Gives Marketers Additional Ways to Track Content Performance

    As content as a whole becomes the focal point of marketers' efforts, many SEO software providers are adding new functionality that puts the spotlight on content execution, like gShift and its newly released content performance module.

  7. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    With all eyes in our community on the convergence of content, search, and social practices (with me initially writing about this in 2012), this strategy becomes even more compelling when you dig deep into at research such as the Content Marketing...

  8. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Marin Software is staking its claim as the first Google API partner to support the latest retargeting technology from Google AdWords, remarketing lists for search ads (RLSA). Support of Google AdWords RLSA adds another arrow to our customers...

  9. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    For example, since blog software was first invented, I have heard many search engine optimization (SEO) professionals preach that all organizations need a blog for short- and long-term SEO success. In fact, blogs need to contain key pages that aren...