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  1. Twitter Lead Generation Cards Let Advertisers Collect Email Addresses

    Twitter reports early wins with Lead Gen, saying, "Many beta participants found the streamlined nature of the Lead Generation Card was instrumental in driving a low cost-per-lead compared to other technologies in their marketing suite.

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google’s Wildfire Scraps Standalone Programs, Forces Full Subscription – Marketing PilgrimWildfire is retiring Basic, Standard, and Premium promotions as of June 30 in favor of the full social marketing suite, which starts at $2,500 per month.

  3. 5 Ways to Make Web Analytics Data More Insightful

    Big data is anything anyone ever talks about anymore, so the C-suite has never been more interested in integrated analytics, shining a spotlight on the web analyst team to deliver more than just pretty charts and high-level talking points.

  4. LivePerson Says Bouncing is Single Worst Action a User Can Take

    LivePerson may be most recognized for their instant chat software for websites which enables your customer service team to respond to users in real time whilst they are browsing your website, but this is just one piece of the suite of content...

  5. Big Data: An Introduction for Search Marketers

    And innovative SaaS leaders like Salesforce.com are adding big data applications, such as Data.com to their product suite as they recognize it’s potential. In the last five years, Efficient Frontier, Kenshoo, and Marin Software have brought...

  6. Yandex Teams With Seznam on Video Search Results, Now Reports Malware

    Yandex uses its own antivirus suite, based on the website signature and behavioral approaches to detecting malware. In addition to becoming the default search engine on Russian Windows Phones after inking a deal with Microsoft, Yandex also acquired...