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Software Service Principles

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  1. Real Names: Google+, Government & The Identity Ecosystem

    Google thinks the freedom of expression is most important value to uphold on the internet… We concluded in the end that it is impossible to provide benefits to internet users while observing this country’s law because the law does not fall in line...

  2. Designing Websites to Increase Traffic and Conversion

    Indeed, treatment of the subject is largely confined to the final chapter where Hunt takes you through Google Website Optimizer and the basic principles of testing. For example, the headline on this software site used to shout "ZEFYR--ONLINE...

  3. Trade Groups Outline New Behavioral Advertising Standards

    The CBBB and DMA will work cooperatively to establish accountability mechanisms under the Principles. This principle also requires service providers such as Internet access providers and desktop application software companies to obtain consent of...

  4. Personalized e-Commerce Sites Can Increase Conversions by 70%

    The software essentially takes the driving principles of building rapport in the offline world to the online realm. Instead, new technologies rely on expert systems based on time-tested principles of behavioral psychology and psychological...

  5. Google CEO Maps Missions, Stays on Message

    Ultimately the principles are what are important. Schmidt referred to the growth of advertising-supported models, but this seemed to overlook the development of newer-generation for-fee software that also doesn't bet against the Internet...

  6. Daily SearchCast, July 5, 2006: Google's Ranking Criteria Categories Exposed?; Lawsuit Over Rankings Might Go Ahead; Google's Not-So-Killer Products; Windows Live Local Click-To-Call & More!

    The Washington Post reports that Google has warned the United States, that if telecoms abuse net neutrality principles it backs, through a new law that might go through, it could consider an anti-trust action.

  7. Search Engine Forums Spotlight

    Having read much of the wild speculation posted in various forums, chiefly by the same people who have wildly speculated in the wrong directions many times through the years, I am inclined to dismiss all the usual hypotheses as being unrealistic...