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  1. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Or should you push something close to sale, like a software trial or a product inquiry via form submit pop-up? For me, linkable assets are typically informative, evergreen content plays that aren't self-promotional or commercial (i.e.directly...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    A healthy advertising ecosystem – Inside AdWordsGoogle highlights its updated rules for downloadable software. Software must: be pre-approved by Google; offer one-click, complete uninstall; provide clear, full disclosure and transparency to people...

  3. Small Business Social Media: 3 Tips to Get Started

    Most businesses can create a valuable Facebook network, while Google+ is good in a B2B or software/technical market, and Pinterest is good in a homemaking/food/homegoods/fashion market. Be sure you check these sites often or set up alerts so you're...

  4. Relevant, Actionable & Timely PPC Feedback: Better Decisions, Better Results

    Software services like WordStream provide a dashboard and interface that are easier to interpret, navigate, and act on than those of Google, Yahoo, and Microsoft. Reading the reviews would give you a place to start improving sales through customer...

  5. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    He continued, “We know some of these accounts are run by computer software with one person puppeteering thousands of profiles from a single desk handing out commands such as: 'like' as many pages as you can to create a large community.