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  1. Adobe Adds Cloud-Based Mobile Services

    The new cloud-based mobile services provides a Mobile Services Software Development Kit (SDK) to help app developers integrate analytics collection into their apps. The new service launched today and is fully integrated with both Adobe Analytics...

  2. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Here's a process for picking and prioritizing linkable asset development. Or should you push something close to sale, like a software trial or a product inquiry via form submit pop-up? For me, linkable assets are typically informative, evergreen...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Product Development Software / Online Tools Software / Online Tools: Consider social analytics, social sign-on, ratings/reviews tools, YouTube paid account, video editing software, mobile app downloads, image subscriptions, etc.

  4. PR & SEOs Listen Up! HitTail is Back to Make You Panda Proof

    Setting to work, Walling's team cleared up the 28 or so bugs that had crept into the system, hired a database administrator and moved the entire software as a service (SaaS) to the cloud. Where SEOs need to be on a monthly retainer to do link...

  5. Yandex Teams With Seznam on Video Search Results, Now Reports Malware

    In addition to becoming the default search engine on Russian Windows Phones after inking a deal with Microsoft, Yandex also acquired mobile software development company SPB Software to further beef up its mobile offerings.

  6. Top 10 Web Analytics Myths… Dispelled

    Service Level Agreements: What happens if your software fails? If only 2 percent of visits to your site for the last six months came from IE6 and incorporating development and testing for an application would cost several million dollars, the...