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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    We partnered and started offering search marketing services while developing software to track keyword conversions. Budgeting, financing, and measuring profit are all very important, but the last thing I wanted to do was track hours for each client...

  2. gShift Gives Marketers Additional Ways to Track Content Performance

    As content as a whole becomes the focal point of marketers' efforts, many SEO software providers are adding new functionality that puts the spotlight on content execution, like gShift and its newly released content performance module.

  3. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    Bitly also integrates into many third-party software packages, making it a great umbrella tool, as you can track within multiple platforms. She was adamant that social media done correctly will deliver results and recommended the following list of...

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Software/Technology, Financial Services and Real Estate lead mobile traffic:These industries experienced significant growth in mobile traffic when compared to desktop. CRMs and marketing automation tools can be wonderful, but so can analytics and...

  5. Google '(Not Provided)' Traffic Highest for Tech Industry Brands at 56% [Study]

    Looking at the latest quarter of BrightEdge data on over 8,400 brands, 56 percent of traffic to computer, electronics, software and technology sites are coming from Google secure search. The first is to explore Google Webmaster Tools to find those...

  6. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    There are load test software tools that allow you to simulate heavy loads. These folks manage your web servers, the software that runs on them, and all the traffic components that keep your web traffic coming in.

  7. Broken Link Building: How to Find Thousands of Broken Link Opportunities at a Time

    This person needs to oversee the operation, the use of contractors and software tools. Software will only pick up between 20-60% of contacts for your prospects. You can work at scale using tools such as the bulk checker from Majestic SEO and tools...