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  1. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    If the lock doesn’t appear or the name isn’t right, let your provider know. These folks manage your web servers, the software that runs on them, and all the traffic components that keep your web traffic coming in.

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Emails: Estimated _____(#) emails at $_____ per 1,000 sent plus $______ email provider or creation fees. Software / Online Tools Software / Online Tools: Consider social analytics, social sign-on, ratings/reviews tools, YouTube paid account, video...

  3. 6 Reasons You Should Stay With Your Current Small Business SEM Provider

    Have you turned down, dodged, or missed an account review meeting with your SEM provider in the last three months? If the current provider is highly organized, and has shown a propensity for consistent follow-through, you may already have the...

  4. Google’s Rosetta Stone AdWords Woes Continue as Case Reopened

    This case differs slightly in that Rosetta Stone is taking the ad provider, Google, to task, rather than their competitors. Five consumers gave testimony that they had been directed to counterfeit software after searching for Rosetta Stone products...