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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Emails: Estimated _____(#) emails at $_____ per 1,000 sent plus $______ email provider or creation fees. Software / Online Tools Software / Online Tools: Consider social analytics, social sign-on, ratings/reviews tools, YouTube paid account, video...

  2. 6 Reasons You Should Stay With Your Current Small Business SEM Provider

    Have you turned down, dodged, or missed an account review meeting with your SEM provider in the last three months? If the current provider is highly organized, and has shown a propensity for consistent follow-through, you may already have the...

  3. Google’s Rosetta Stone AdWords Woes Continue as Case Reopened

    This case differs slightly in that Rosetta Stone is taking the ad provider, Google, to task, rather than their competitors. Five consumers gave testimony that they had been directed to counterfeit software after searching for Rosetta Stone products...

  4. Security and Responsibility on the Virtual Frontier

    This week has generated a lot of questions about the responsibility of the provider of a virtual world commerce platform (in this case that would be Linden Lab) in regards to security and protection from fraud and IP theft, as well as other types...