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  1. 5 Critical Factors for Optimized Mobile PPC Targeting

    For example, I arrived at the three landing pages below via ads displaying for the term, "online conferencing software. If possible, allow users to take a quick, easy action on your mobile site; possibly save a product for later or complete a super...

  2. Twitter Launches Tailored Audiences Retargeting Product

    Inbound marketing software platform HubSpot was an early beta tester of tailored audiences. Twitter has just announced the launch of Tailored Audiences, their retargeting advertising product. At that time, senior director of product – revenue Kevin...

  3. Google '(Not Provided)' Traffic Highest for Tech Industry Brands at 56% [Study]

    Looking at the latest quarter of BrightEdge data on over 8,400 brands, 56 percent of traffic to computer, electronics, software and technology sites are coming from Google secure search. That's why we are recommending a new paradigm," said Brad...