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Software Product First Place

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  1. 5 Critical Factors for Optimized Mobile PPC Targeting

    For example, I arrived at the three landing pages below via ads displaying for the term, "online conferencing software. If possible, allow users to take a quick, easy action on your mobile site; possibly save a product for later or complete a super...

  2. Google '(Not Provided)' Traffic Highest for Tech Industry Brands at 56% [Study]

    Looking at the latest quarter of BrightEdge data on over 8,400 brands, 56 percent of traffic to computer, electronics, software and technology sites are coming from Google secure search. That's why we are recommending a new paradigm," said Brad...

  3. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Or should you push something close to sale, like a software trial or a product inquiry via form submit pop-up? For me, linkable assets are typically informative, evergreen content plays that aren't self-promotional or commercial (i.e.directly...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    A healthy advertising ecosystem – Inside AdWordsGoogle highlights its updated rules for downloadable software. Software must: be pre-approved by Google; offer one-click, complete uninstall; provide clear, full disclosure and transparency to people...

  5. Linking From Within: How to Generate Links Through Existing Relationships

    The local business promotes the software at a discounted rate as a value-add to their product. Examples are value-added resellers (VARs), hardware/software agreements and company vendors. Example: I had a conversation recently with a national...

  6. Small Business Social Media: 3 Tips to Get Started

    Most businesses can create a valuable Facebook network, while Google+ is good in a B2B or software/technical market, and Pinterest is good in a homemaking/food/homegoods/fashion market. Be sure you check these sites often or set up alerts so you're...