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  1. Twitter Launches Tailored Audiences Retargeting Product

    Inbound marketing software platform HubSpot was an early beta tester of tailored audiences. Twitter has just announced the launch of Tailored Audiences, their retargeting advertising product. At that time, senior director of product – revenue Kevin...

  2. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Or should you push something close to sale, like a software trial or a product inquiry via form submit pop-up? For me, linkable assets are typically informative, evergreen content plays that aren't self-promotional or commercial (i.e.directly...

  3. 7 Ways to Get More Out of Your Conversion Confirmation Page

    Every touch point for software companies is a chance to remind customers how/why to use your product. Whether someone purchases a new gadget, or requests additional information about a service that could change their business, or snags a free trial...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Software must: be pre-approved by Google; offer one-click, complete uninstall; provide clear, full disclosure and transparency to people about what is being installed and what changes are being made to their devices; install itself on only one...

  5. Driving Consumer Insights With Mobile Analytics

    Once you set up tracking for an app and sign up for the beta program, you then download the software development kit (SDK) – they have one for iOS and one for Android. For example, are your users leaving product reviews, referring the application...