SEO News

Software Product Company

RSS
  1. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    This is a key question Marin Software set out to answer when it conducted research and published findings in a new white paper, "The Multiplier Effect of Integrating Search and Social Advertising. As customers, we are generally more likely to buy a...

  2. Twitter Launches Tailored Audiences Retargeting Product

    Inbound marketing software platform HubSpot was an early beta tester of tailored audiences. Twitter has just announced the launch of Tailored Audiences, their retargeting advertising product. At that time, senior director of product – revenue Kevin...

  3. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Or should you push something close to sale, like a software trial or a product inquiry via form submit pop-up? For me, linkable assets are typically informative, evergreen content plays that aren't self-promotional or commercial (i.e.directly...

  4. 7 Ways to Get More Out of Your Conversion Confirmation Page

    Every touch point for software companies is a chance to remind customers how/why to use your product. Whether someone purchases a new gadget, or requests additional information about a service that could change their business, or snags a free trial...