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  1. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    This is a key question Marin Software set out to answer when it conducted research and published findings in a new white paper, "The Multiplier Effect of Integrating Search and Social Advertising. As customers, we are generally more likely to buy a...

  2. Twitter Launches Tailored Audiences Retargeting Product

    Inbound marketing software platform HubSpot was an early beta tester of tailored audiences. Twitter has just announced the launch of Tailored Audiences, their retargeting advertising product. At that time, senior director of product – revenue Kevin...

  3. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Or should you push something close to sale, like a software trial or a product inquiry via form submit pop-up? For me, linkable assets are typically informative, evergreen content plays that aren't self-promotional or commercial (i.e.directly...