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  1. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    This is a key question Marin Software set out to answer when it conducted research and published findings in a new white paper, "The Multiplier Effect of Integrating Search and Social Advertising. As customers, we are generally more likely to buy a...

  2. 5 Critical Factors for Optimized Mobile PPC Targeting

    For example, I arrived at the three landing pages below via ads displaying for the term, "online conferencing software. If possible, allow users to take a quick, easy action on your mobile site; possibly save a product for later or complete a super...

  3. Twitter Launches Tailored Audiences Retargeting Product

    Inbound marketing software platform HubSpot was an early beta tester of tailored audiences. Twitter has just announced the launch of Tailored Audiences, their retargeting advertising product. At that time, senior director of product – revenue Kevin...