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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    We partnered and started offering search marketing services while developing software to track keyword conversions. Make sure the business has enough recurring revenue to support the salary you offer the first few hires and do a complete background...

  2. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    We recently analyzed the cost-per-click of engaging customers in several highly competitive industries that used automated local SEO and local listing management software. Linking your map listings to local URLs, managing your NAP (name, address...

  3. 5 Critical Factors for Optimized Mobile PPC Targeting

    For example, I arrived at the three landing pages below via ads displaying for the term, "online conferencing software. Numerous case studies show that many people will initiate their consideration process on their mobile device when they have some...