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  1. Cutting edge intro: Righting wrong-way risk

    The trouble is, there is an abundance of models in the industry, and that makes it difficult to establish a standard," says Alexander Sokol, chief executive and head of quantitative research at software vendor CompatibL.

  2. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Are you using call-tracking software? There are two common types of call tracking options: For beginners, this post, The Ultimate Guide to Google AdWords Conversion Types, is a great starting point to understand the current conversion tracking...

  3. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Support of Google AdWords RLSA adds another arrow to our customers’ quiver of audience targeting options," says Matt Ackley, chief marketing officer at Marin Software. Marin Software is staking its claim as the first Google API partner to support...