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  1. Social Ad Revenue Forecast to Hit $11 Billion by 2017 [Report]

    The Android software allows users to skin their smartphone with a Facebook overlay that puts social networking front and center. Campaign options such as Twitter Promoted Tweets and Facebook Sponsored Stories will lead to advertisers rethinking...

  2. 14 Tips on How to Become a More Efficient SEO Professional

    Stay Focused With Helpful Software and Browser Extensions A good place to start is by installing useful software and browser extensions. Highlight multiple text items and use shift+f3 to toggle between various capitalization options – loads easier...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Software / Online Tools Software / Online Tools: Consider social analytics, social sign-on, ratings/reviews tools, YouTube paid account, video editing software, mobile app downloads, image subscriptions, etc.

  4. 10 SEO Truths of 2012 for Agencies & In-House Teams

    There are many SEO software and tool options – from full software systems to standalone tools. It could be that a client wants to rank first for "HR Software", and they currently rank fifth for that keyword with a conversion rate of 5 percent...

  5. 5 Ways to Make Web Analytics Data More Insightful

    Web analytics software makes it extremely easy to compare equal periods of adjacent data, such as month-over-month or year-over-year, but other logical comparisons such as average weekday, current day versus the same day last week and other...

  6. How to Create an Editorial Calendar That Will Grow Your Audience

    Software You don't need a specific software package to create an editorial calendar. Editorial calendars are wonderful organizational tools that can be created by common software and shared with a number of contributors.

  7. 7 Tips to Start Making Meaningful Connections on LinkedIn

    You wouldn't approach a table full of professionals you don’t know and open up with “Buy my B2B marketing automation software! If you’re an online marketer it would make sense to join groups such as “Strategies and Tips on Social Media Marketing...

  8. Top 5 Micro-Conversions You Should Measure

    Whether you serve white papers in PDF format, client forms that need to be filled out before an in-person meeting or office visit, or you have a software demo available for download, file downloads are a micro-conversion that must be measured.

  9. Facebook - A Love Story: Using Earned & Paid Media to Better Attract & Engage Customers

    Perhaps you’re responsible for finding a way to attract new B2B customers for a software company or selling luxury handbags. She had a couple options available to start her business. Is it the ending where the couple falls madly in love and the...

  10. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    He continued, “We know some of these accounts are run by computer software with one person puppeteering thousands of profiles from a single desk handing out commands such as: 'like' as many pages as you can to create a large community.