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  1. Social Ad Revenue Forecast to Hit $11 Billion by 2017 [Report]

    The Android software allows users to skin their smartphone with a Facebook overlay that puts social networking front and center. Campaign options such as Twitter Promoted Tweets and Facebook Sponsored Stories will lead to advertisers rethinking...

  2. 14 Tips on How to Become a More Efficient SEO Professional

    Stay Focused With Helpful Software and Browser Extensions A good place to start is by installing useful software and browser extensions. Highlight multiple text items and use shift+f3 to toggle between various capitalization options – loads easier...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Software / Online Tools Software / Online Tools: Consider social analytics, social sign-on, ratings/reviews tools, YouTube paid account, video editing software, mobile app downloads, image subscriptions, etc.

  4. 10 SEO Truths of 2012 for Agencies & In-House Teams

    There are many SEO software and tool options – from full software systems to standalone tools. It could be that a client wants to rank first for "HR Software", and they currently rank fifth for that keyword with a conversion rate of 5 percent...

  5. 5 Ways to Make Web Analytics Data More Insightful

    Web analytics software makes it extremely easy to compare equal periods of adjacent data, such as month-over-month or year-over-year, but other logical comparisons such as average weekday, current day versus the same day last week and other...