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  1. Evolution in Digital Marketing Skill Sets

    Agile project management has its roots in software development but is something marketers must adapt to. This turbulence is being exacerbated by new software technologies that enhance digital’s tracking and performance capabilities by providing...

  2. Adobe Adds Cloud-Based Mobile Services

    The new cloud-based mobile services provides a Mobile Services Software Development Kit (SDK) to help app developers integrate analytics collection into their apps. App Store Integration: Leveraging data from Distimo, downloads, installs and other...

  3. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Here's a process for picking and prioritizing linkable asset development. Or should you push something close to sale, like a software trial or a product inquiry via form submit pop-up? With keyword search data, typically we're grabbing estimated...

  4. Driving Consumer Insights With Mobile Analytics

    Once you set up tracking for an app and sign up for the beta program, you then download the software development kit (SDK) – they have one for iOS and one for Android. Mobile App Development Strategy Some additional things you can track for apps in...