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  1. Linkable Asset Strategy: How to Pick & Prioritize Assets

    When done right, linkable assets can yield: Or should you push something close to sale, like a software trial or a product inquiry via form submit pop-up? Free tools, widgets or apps But if you're only goal is links, you really aren't harnessing...

  2. Paid & Subscription-Based Keyword Research Tools

    For example, a query for "flowers" may yield "roses", "floral", "mother day gifts". HubSpot is a comprehensive inbound marketing software that provides some search engine optimization tools. Software shows a “difficulty score” to separate the...

  3. Google's New Approach to China: A Closer Look at the Attack Heard 'Round the Web

    Advanced persistent threats require highly equipped and experienced individuals who -- in contrast to lower-level cyber criminals who spread their nets wide to catch as many unwitting suspects as possible -- select a small amount of high yield...

  4. Yield Software Launches Search Marketing Suite

    Last week, I had the pleasure of speaking with the guys from Yield Software about their brand spankin' new search marketing software that they're launching today. The Yield team gave me a demo and the software looks slick and user-friendly.

  5. The Search Engine Report January 4, 2000 - Number 38

    Using links from bookmarks might yield a different set of results than from using links on web pages, and it seems especially likely to bring up some sites that might be otherwise overlooked. Of course, the software isn't perfect -- so HotLinks...

  6. The Search Engine Report, Jan. 4, 2000, Number 38

    Using links from bookmarks might yield a different set of results than from using links on web pages, and it seems especially likely to bring up some sites that might be otherwise overlooked. Of course, the software isn't perfect -- so HotLinks...