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  1. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Are you using call-tracking software? To use this feature you have to have text numbers not images and add a small script to your website. In conclusion, when most of your conversions happen over the phone, this new call conversion feature from...

  2. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Advertisers can also take advantage of Marin Software’s "Audience Connect" feature to "pull data from their customer relationship management (CRM) system and pair it with third-party audience data to create more accurate, targeted RLSA campaigns.

  3. Marin Software Helps Customers Lock Down Their Preferred Position in Paid Search Results

    Marin Software has a new feature which allows customers to choose a position in the paid search results and stay there. These new features and partnerships come on the heels of Marin Software's March IPO, in which they exceeded expectations...

  4. Marin Bridges the Gap in Tracking Advertising and SEO Across Engines

    Marin Software recently announced a new way for businesses to collect data across the channels they want to market and advertise in. Marin's organic search partner Conductor now sends information to the software company on a regular basis related...

  5. InboundWriter Promises More Insight into How Content Will Perform Prior to Publishing

    We've studied those factors very carefully and we understand what those are, and those are baked into the software. We intentionally simplify the complexity of the software because we think writers want to write, and they don't want to be stuck in...

  6. Twitter Lead Generation Cards Let Advertisers Collect Email Addresses

    Best of all, you won’t need to change your existing lead generation workflow—you can feed lead data into your existing marketing automation or CRM system, such as Salesforce.com or other software. The "Lead Generation Card" is a new feature in...

  7. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Software must: be pre-approved by Google; offer one-click, complete uninstall; provide clear, full disclosure and transparency to people about what is being installed and what changes are being made to their devices; install itself on only one...