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  1. How to Hire (and Keep) Digital Marketing Talent in 2014

    However, I believe we'll start to see that gap close over the next 3-5 years as the SEO tasks that used to require a specialist get filled by web developers, social marketers and more advanced content management systems," said Dan Cristo, Director...

  2. Adobe Adds Cloud-Based Mobile Services

    The new cloud-based mobile services provides a Mobile Services Software Development Kit (SDK) to help app developers integrate analytics collection into their apps. The SDK will allow developers to gain rich analytics data on app usage while...

  3. How to Use the Browser & OS Reports in Google Analytics, Plus 15 Reasons Why

    Proving to developers why they still have to build sites that work in old Internet Explorer versions. Testing on newly released devices/software. The Technology reports in Google Analytics contain a whole host of fantastic data.

  4. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Just show the long, horizontal bars to your web developers or network administrators, and they can help. Most websites have writers, web developers, marketers, search engine optimizers, and network administrators coming together to create the site.

  5. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    Now Microsoft has posted a scathing blog post, "Don't Get Scroogled by Google's App Store", to details how Google Play sends personal information (e.g.users' full names, email addresses and locations) – to developers each time an app is downloaded.

  6. Beware of Red Flags When Searching for SEO or Web Dev Services

    Ask around for reputable developers, SEO professionals, and Internet marketing agencies. The impromptu mockup you’ve put together with Photoshop (I know, you have learned it along the way and become quite dandy at basic functions of the cool Adobe...

  7. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Consider consultants, contractors, IT developers/support, designers, copywriters, legal reviews, paid spokesperson fees, etc. Software / Online Tools Software / Online Tools: Consider social analytics, social sign-on, ratings/reviews tools, YouTube...

  8. Extending Your Google Analytics Functionality With the Application Gallery

    Developers can even submit their apps to Google for consideration in the Analytics App Gallery. Among other things, these terms include provisions so that developers do not store their users' personally identifiable information in Google Analytics...

  9. PR & SEOs Listen Up! HitTail is Back to Make You Panda Proof

    He has a team of developers and buys old software companies and refurbishes their products. Setting to work, Walling's team cleared up the 28 or so bugs that had crept into the system, hired a database administrator and moved the entire software as...

  10. FTC: Mobile App Developers Still Failing to Protect Kids

    It informs apps developers that the FTC is launching non-public investigations into whether some "entities in the mobile app marketplace" are violating the Children's Online Privacy Protection Act. In-app purchases are the bread and butter of many...

  11. Big Data: An Introduction for Search Marketers

    The largest paid search marketers have agencies and developers create proprietary bidding management and performance analysis applications in order to maximize their return on investment. In the last five years, Efficient Frontier, Kenshoo, and...

  12. Cookie Crunch: Complying with the EU ePrivacy Directive in the UK

    Browser extensions like Firecookie for Firebug and Ghostery can help with this alongside the knowledge of developers and webmasters. The need to comply with the Directive on UK websites – and across the EU – won't go away as browser publishers...