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Software Developer

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  1. How to Hire (and Keep) Digital Marketing Talent in 2014

    Before we hire a software developer we sit them in front of a computer and require them to write code. We've hired people that we thought could do all of these digital marketing 'things' and they come into the business and begin executing tactics...

  2. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    There are some important technical items that a web developer is best suited for when it’s time to go live. For the Web Developer These folks manage your web servers, the software that runs on them, and all the traffic components that keep your web...

  3. How to Deal With Search Marketing Burnout

    While I was working for a large-scale software developer, I eventually found myself struggling with burnout. There's a word for it – burnout – and it's a problem in any industry, not just marketing. So what is burnout, how do you identify it, and...

  4. Driving Consumer Insights With Mobile Analytics

    All you have to do from there is take the SDK code and plop it into your app when your developer starts making the rest of the code. That's because you basically have to pre-define the events you want to track, which is not always easy ‐ you're...

  5. Extending Your Google Analytics Functionality With the Application Gallery

    Originally part of the Google Analytics developer platform, the App Gallery has been around almost three years, although most people aren't aware it even exists. Each application must follow both the Google Analytics Terms of Service and an...

  6. How to Define a Web Analytics Process to Drive Better Insights

    There is an opportunity cost of developer or publisher time and sometimes third-party vendor involvement is required. Customization of data collection code is of paramount importance to web analysts because it constitutes the fundamental building...

  7. The Trouble with Tribbles: Beyond Google’s Cookiegate Browser Settings Hype

    The workaround Google used to do this isn’t new; in fact, it was first blogged about by developer Anant Garg in 2010. In the bug’s documentation, Apple software engineer Brady Eidson described the purpose of the fix: “Currently the default WebKit...