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  1. Driving Consumer Insights With Mobile Analytics

    All you have to do from there is take the SDK code and plop it into your app when your developer starts making the rest of the code. That's because you basically have to pre-define the events you want to track, which is not always easy ‐ you're...

  2. Extending Your Google Analytics Functionality With the Application Gallery

    Originally part of the Google Analytics developer platform, the App Gallery has been around almost three years, although most people aren't aware it even exists. Each application must follow both the Google Analytics Terms of Service and an...

  3. How to Define a Web Analytics Process to Drive Better Insights

    There is an opportunity cost of developer or publisher time and sometimes third-party vendor involvement is required. Customization of data collection code is of paramount importance to web analysts because it constitutes the fundamental building...

  4. The Trouble with Tribbles: Beyond Google’s Cookiegate Browser Settings Hype

    The workaround Google used to do this isn’t new; in fact, it was first blogged about by developer Anant Garg in 2010. In the bug’s documentation, Apple software engineer Brady Eidson described the purpose of the fix: “Currently the default WebKit...

  5. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    Several early SOPA supporters backed out, either under pressure from consumers or in light of their learning more of what it entailed, including game developer EA, GoDaddy, and Microsoft. Mozart goes on to explain how CNET distributed piracy...

  6. Google Analytics Preparing for Social Reports Next Year

    Until then, the Google Analytics team is offering this developer site where developers can get the scoop on how to get started sending social feeds to Google Analytics. While social media integration into analytics packages is relatively new, there...