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Software Company Wordstream

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  1. How Google Makes Its Billions: The 20 Most Expensive AdWords Keyword Categories

    Bidding on insurance keywords can cost advertisers up to $55 per click, according to a new study from SEM software company WordStream that aimed to determine the top 20 categories that see the highest search volume and cost per click (CPC).

  2. 2010 Search Predictions: The Experts Weigh In

    Tom Demers, Director of Marketing, WordStream I don't think it's necessary for Google to officially rebrand itself as a software company. In terms of corporate culture, it makes sense for Google to identify itself as a software company to help...