Marin Software Files for IPO
It rolled out the first iteration of its platform, Marin Search Marketer, in January 2008, and by the beginning of Q4, its customers were managing more than $200 million in annual paid search spending.
It rolled out the first iteration of its platform, Marin Search Marketer, in January 2008, and by the beginning of Q4, its customers were managing more than $200 million in annual paid search spending.
Bid Management Tools - Marin, SearchRev, Kenshoo, DoubleClick for Search, etc. Microsoft Excel is without a doubt one of the most essential tools for any marketer. As an online marketer there is no downside whatsoever to learning as many of the...
Both Google AdWords and Marin Software have announced solutions to track phone conversions and attribute their source to paid search campaigns. The entire project is a great measure of the search marketer's role in 2010 and candidly reflects the...
Echoing the upbeat outlook, Matt Lawson of Marin Software said that search marketers had a lot to gain from the platform transition. If Marin Software's recent study is anything to go by then it would seem that cynicism is misplaced.
In a statement, Marin software said the funds will be allocated to develop further its "Marin Search Marketer" application that currently "bids over 350 million keywords each night, automatically generates more than 300,000 client reports each...
So Razorfish turned to Marin Software to streamline paid search efforts for their clients. As paid search becomes increasingly complex and competitive, agencies must implement the right tools to manage and optimize extremely complex, large-scale...
Marin Software has added new features to its enterprise paid search management application, Marin Search Marketer. Today's search market place is highly dynamic with growing competition, the ever-present need to drive additional traffic, as well as...
