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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    We partnered and started offering search marketing services while developing software to track keyword conversions. The two biggest problems with this is that sometimes larger clients might not think you are large enough and most importantly a...

  2. gShift Gives Marketers Additional Ways to Track Content Performance

    As content as a whole becomes the focal point of marketers' efforts, many SEO software providers are adding new functionality that puts the spotlight on content execution, like gShift and its newly released content performance module.

  3. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    This is a key question Marin Software set out to answer when it conducted research and published findings in a new white paper, "The Multiplier Effect of Integrating Search and Social Advertising. As customers, we are generally more likely to buy a...

  4. gShift Gives Content Marketers More Ways to Mine Twitter Keyword Data

    SEO software company gShift announced a new way for content marketers to mine valuable data from the conversations a brand’s audience is having on Twitter; its social keyword research module, released last week to the “agency pro” subscriber level...