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  1. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Or should you push something close to sale, like a software trial or a product inquiry via form submit pop-up? And the reason monetization is so valuable here is because you're producing an asset with a potential for passive traffic, so you want it...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    A healthy advertising ecosystem – Inside AdWordsGoogle highlights its updated rules for downloadable software. Software must: be pre-approved by Google; offer one-click, complete uninstall; provide clear, full disclosure and transparency to people...

  3. Driving Consumer Insights With Mobile Analytics

    Once you set up tracking for an app and sign up for the beta program, you then download the software development kit (SDK) – they have one for iOS and one for Android. And hopefully your company has at least started to build out a mobile strategy...

  4. Top 5 Reasons Against Implementing a Tag Management Solution

    Many companies offer tag management for free, including Google and most of the bigger analytics software companies such as Adobe, Webtrends, etc. Tag management software essentially injects code into our website, how can we trust that our website...

  5. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    At the opposite end of the floor, Yext helps its customers with location information software and had a cache of swag to help visitors recall the company’s name. At the welcome desk stood Liz Walton, who said that their software assists customers...

  6. Linking From Within: How to Generate Links Through Existing Relationships

    Examples are value-added resellers (VARs), hardware/software agreements and company vendors. Example: I had a conversation recently with a national software company that partners with hundreds of localized businesses for a joint special offer.

  7. Beware of Red Flags When Searching for SEO or Web Dev Services

    The impromptu mockup you’ve put together with Photoshop (I know, you have learned it along the way and become quite dandy at basic functions of the cool Adobe software) looks great and now visions of new traffic streams converting at double the...