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  1. How to Hire (and Keep) Digital Marketing Talent in 2014

    Before we hire a software developer we sit them in front of a computer and require them to write code. We've hired people that we thought could do all of these digital marketing 'things' and they come into the business and begin executing tactics...

  2. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Software/Technology, Financial Services and Real Estate lead mobile traffic:These industries experienced significant growth in mobile traffic when compared to desktop. Only six of the Top 100 Fortune 500 companies meet Google mobile requirements.

  3. How to Deal With Search Marketing Burnout

    While I was working for a large-scale software developer, I eventually found myself struggling with burnout. Burnout is simply part of the business plan for some companies. My best advice: change organizations/companies to find out (or just take a...

  4. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Or should you push something close to sale, like a software trial or a product inquiry via form submit pop-up? It appears that the link potential is high (many opportunities exist with video security companies that you review, particularly the...