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  1. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    The leak was confirmed later yesterday in an email from Google CEO Larry Page to Liz Gannes of Re/code. Re/code also reported that Sridhar Ramaswamy, who joined Google in 2003 and became a senior vice president of advertising and commerce last year...

  2. How to Hire (and Keep) Digital Marketing Talent in 2014

    Before we hire a software developer we sit them in front of a computer and require them to write code. We've hired people that we thought could do all of these digital marketing 'things' and they come into the business and begin executing tactics...

  3. Google Analytics Adds Mobile Capabilities to Tag Manager

    Last year, Google introduced Tag Manager to help you sort out the multitudes of JavaScript code snippets that are required for all your widgets and plug-ins. From social sharing buttons to analytics tracking code and everywhere in between, Google...

  4. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    W3C-valid code is the one thing you can do prior to launch to have some confidence around a search engine spider being able to crawl your site. This is a technique that combines and compresses website code into smaller chunks to speed up your site.

  5. Marketing Automation & Search – 3 Strategies for Mutual Success

    PPC:Using a piece of Java code, dynamic pages can insert different messages based on user data from automation and CRM. For example, a series of contacts that had an original lead source from a keyword like "software solutions" can drive a great...

  6. Top 5 Reasons Against Implementing a Tag Management Solution

    Tag management software essentially injects code into our website, how can we trust that our website will be safe from malicious intent? If you think about it, any externally-referenced code is susceptible to security vulnerabilities including some...

  7. Beware of Red Flags When Searching for SEO or Web Dev Services

    Your online reputation needs rebranding and the website needs a new look as well as updated HTML5 code. The impromptu mockup you’ve put together with Photoshop (I know, you have learned it along the way and become quite dandy at basic functions of...