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Soft Skills

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  1. Promote Yourself: 5 Rules for Career Success From Dan Schawbel

    Soft Skills are More Important Than Hard Skills The reason for this is that soft skills are harder to learn and require a more nuanced form of learning. In his book, Schawbel says that "Companies are looking for (soft skills such as) leadership...

  2. 13 New Year's Resolutions Every Marketer Should Make in 2013

    Sharpen Your Soft Skills It can be argued that soft skills are more important than hard; meaning, for example, employers value communication skills over coding skills. Soft skills are present in most marketing functions, so improving these will...

  3. Search Marketing & the Fine Art of Nexting

    The page would be emotionally “hot,” triggering aggression and giving me lots of inspiration to develop “lethal” skills. They telegraph a clean, professional site that focuses on why this stuff works, and why just about any woman can learn the...

  4. In Tough Economic Times, Whither Search?

    Not only will you walk away with the knowledge and skills to be a successful search engine marketer, you'll also jumpstart your career and enhance your professional know-how. Yet, for a whole lot of seemingly unsolvable complications, the...